Meet The Luv Coach

Dana, The Luv Coach, smiling at the beach

25+ Years in the Adult Wellness Industry

Hi, I’m Dana.

I help people figure out what actually works for them — from first-time shoppers to couples looking to try something new.

  • Products personally selected by Dana
  • SHA-Certified Sex Coach and Sexologist
  • 500K+ social followers

THE STORY BEHIND THE STORE

I’ve been talking about sex for more than 25 years.

Dana Haines working at her desk in The Luv Coach office

After years of working directly with customers, I kept seeing the same problem: people wanted better products, but they had no idea where to start. Shopping online only made it more overwhelming.

After nearly two decades in the business, I created The Luv Coach to bring the personal, practical guidance I’d always given customers into an online store. I wanted a place where the selection felt curated, questions felt welcome and shopping still felt fun.

You don’t need more options. You need better ones and someone who can explain the difference.

PROFESSIONAL TRAINING MEETS REAL EXPERIENCE

SHA-Certified Sex Coach and Sexologist

25+ years of hands-on industry experience, backed by professional sexual health education. So when Dana recommends something, it’s based on more than what’s trending.

WHY SHOP THE LUV COACH?

Real expertise. Better products. No guesswork.

  • 01Curated, not clutteredYou don’t need 5,000 options. I choose products I’d genuinely feel good recommending.
  • 02Advice from a real expert25+ years of real experience, not an algorithm.
  • 03Discreet from click to doorstepPrivate shopping, plain packaging and a completely judgment-free experience.

A NOTE FROM DANA

And yes, you can ask me that.

After 25+ years, there isn’t much I haven’t heard. If you’re wondering about it, chances are someone else has wondered the exact same thing. Sex should be fun. Shopping for it should be too.

Dana xo

A LITTLE HELP CHOOSING

Not sure where to start?

Answer six quick, anonymous questions and Dana will point you toward products that fit what you’re actually looking for.

TAKE THE PRODUCT QUIZ

6 questions · Anonymous · Takes about a minute