Meet The Luv Coach

Dana Haines, The Luv Coach, holding a telephone against a purple wall

25+ Years in the Adult Wellness Industry

Hi, I’m Dana.

For more than two decades, I’ve helped adults feel more confident, informed and empowered when it comes to sexual wellness, relationships and pleasure.

  • Products personally selected by Dana
  • SHA-Certified Sex Coach and Sexologist
  • 500K+ social followers

THE STORY BEHIND THE STORE

From in-home parties to The Luv Coach.

Dana Haines working at her desk in The Luv Coach office

My journey began in 2002, hosting in-home adult product parties designed to combine education, entertainment and a whole lot of fun. What started as a passion grew into an incredibly successful career. As a top seller and team leader, I helped build and lead a thriving organization that generated millions of dollars in sales and reached customers and team members both domestically and internationally.

But it was never simply about selling products. It was about education, connection and helping people feel more comfortable talking about sexual wellness.

Throughout my career, I’ve continually expanded my knowledge through national educational events, regional trainings, workshops, online coursework and instruction from experienced professionals throughout the sexual wellness industry.

Today, as an SHA-Certified Sex Coach and Sexologist with 25+ years of hands-on experience, I bring together decades of real-world knowledge, professional education and my signature playful, judgment-free approach to help adults learn more about their bodies, strengthen their relationships, explore pleasure and keep the spark alive.

Because sexual wellness should be educational, empowering and fun.

PROFESSIONAL TRAINING MEETS REAL EXPERIENCE

SHA-Certified Sex Coach and Sexologist

Dana completed the Sexual Health Alliance Sex Coach and Sexologist Certification Program, pairing professional sexual health education with 25+ years of hands-on industry experience.

WHY SHOP THE LUV COACH?

Real expertise. Better products. No guesswork.

  • 01Curated, not clutteredYou don’t need 5,000 options. I choose products I’d genuinely feel good recommending.
  • 02Advice from a real expert25+ years of real experience, not an algorithm.
  • 03Discreet from click to doorstepPrivate shopping, plain packaging and a completely judgment-free experience.

A NOTE FROM DANA

And yes, you can ask me that.

After 25+ years, there isn’t much I haven’t heard. If you’re wondering about it, chances are someone else has wondered the exact same thing. Sex should be fun. Shopping for it should be too.

Dana xo

A LITTLE HELP CHOOSING

Not sure where to start?

Answer six quick, anonymous questions and Dana will point you toward products that fit what you’re actually looking for.

TAKE THE PRODUCT QUIZ

6 questions · Anonymous · Takes about a minute